4 conversion-engineered landing pages built for Australian paid traffic.
Test vertical-specific angles (Field Tradies vs Dental & Allied Health Clinics) against a pure ROI cost-comparison hook (Replacing $4.50/call answering services). Each variant features its own interactive calculator or call simulator and routes into pre-configured onboarding templates.
Flagship Control — All Australian Trades & Clinics
Target audience: Broad Australian SMBs (Trades, Dental, Veterinary, Accounting, Local Services)
“Never miss another job.”
Interactive Proof: Interactive 3-Scenario Call Simulator + 4-Step Website Scraper
Built for Australian trades & clinics. Speaks natural Aussie English, quotes your GST prices & books straight into Google Calendar or ServiceM8.
Tradies & Field Services — "On the Tools" Revenue Recovery
Target audience: Plumbers, Electricians, HVAC, Roofers, Locksmiths, Pest Control & Mechanics
“On the tools or under a house? Ruby books the job before they ring the next tradie on Google.”
Interactive Proof: Interactive Tradie Missed-Call Revenue Calculator + ServiceM8 Dispatch Preview
Stop losing emergency callouts while under a house or up a ladder. Ruby qualifies suburb, quotes your $110 GST callout & books the van.
Dental, Allied Health & Salons — Front-Desk Overflow & After-Hours
Target audience: Dental Practices, Physiotherapy, Podiatry, Chiro, Veterinary & Hair/Beauty Salons
“Stop interrupting patients at the front desk to answer a ringing phone.”
Interactive Proof: Front-Desk Overflow Simulator + Multi-Practitioner Cliniko/Timely Diary View
Answers overflow & after-hours patient calls on the 1st ring. Books new patient check-ups, answers HICAPS FAQs & stores audio in Sydney.
ROI Showdown — Replace $4.50/Call Answering Services & Voicemail
Target audience: High-Volume SMBs Paying Legacy Call Centres ($400–$1,500/mo) or Losing Leads to Voicemail
“Fire your $4.50/call answering service. Stop paying for sticky notes when Ruby books the job.”
Interactive Proof: Legacy Call-Centre vs Ringmate Bill Calculator + Side-by-Side Outcome Showdown
Why pay $4.50 per call for a call centre to take a name and number? Ruby answers 24/7, quotes your prices & books the calendar from $99/mo.
Recommended Campaign Split-Test Matrix
How to route paid search keywords and social ad sets into each landing page angle.
| Variant Route | Ad Group / Audience Segment | Primary Pain Point | Interactive Conversion Widget | Onboarding Deep-Link |
|---|---|---|---|---|
| / (LP-A Control) | “ai receptionist australia”, “24/7 phone answering” | General missed calls & after-hours leads | 3-Scenario “Try Ruby now” simulator | /onboarding |
| /lp/tradies (LP-B) | Plumbers, Sparkies, HVAC, ServiceM8 & Tradify users | Hands full on the tools while $450 jobs go to voicemail | Tradie Missed-Call Revenue Calculator + ServiceM8 card | /onboarding?trade=plumber |
| /lp/clinics (LP-C) | Dental, Physio, Chiro, Veterinary & Hair Salons | Front-desk staff interrupted during HICAPS checkout | Patient Triage Simulator + Cliniko / Timely Diary | /onboarding?trade=dental |
| /lp/roi (LP-D) | “virtual receptionist cost”, legacy answering service switchers | Paying $4.50/call just to get a “please call back” message | Call-Centre Bill Calculator + Outcome Showdown | /onboarding |